We talk a lot about cattle around here, but that’s Texas for you.  Our cattle are Brahman cows – soft grey coat, droopy ears, and that funny hump on their back, the breed was developed here in the United States from Indian cattle. They’re tropical cows at heart, making them extremely popular in many countries.  In fact, this year, our ranch has already sold cattle to Central America, South America, Australia, Asia and Africa where they will thrive in the warm, steamy climates of these parts of the world.

But when it comes to romance with the Brahmans, it’s less warm and steamy and more cold and clinical.  You see, everything about raising prized Brahman cows has to be timed. The little baby calves aren’t ready to survive even a Texan winter, so their mating season is carefully controlled by cattle ranchers. Baby Brahman calves are born, ideally, right at the beginning of spring, giving them the warm months of summer and fall to grow and become a bit hardier. Left to their own devices, cows and bulls, being cows and bulls, wouldn’t listen to the ranchers who know these things.  So, it’s up to us ranchers to take the proverbial bulls by the horns and help them time the mating process.  It may not be romantic, but it sets up both the cattle and the ranchers for the best possible outcomes. 

With wedding photography, timing matters too.  Some couples might feel that a carefully scheduled timeline removes the possibility of authentic romance and spontaneity from their wedding day, therefore, resisting the most essential tool that we photographers rely upon.  To that we reply…

“Even spontaneity has its time and its place.”
Arthur F. Burns

As you know, our style hinges on golden hour photos, warm and dripping in natural light. We can’t move the sun, and we can’t change the sky, but we can manage the timing.  For successful photos, we need to reserve that hour early on - before the pastor, the caterer, and the wedding party have made their schedules and demands. And for that to happen, we need to work with couples who are willing to make photography a scheduling priority.

While the bride’s in charge of a lot, it’s important to remember that she’s doing this once, and we’re doing it all the time. Like good ranchers, we insist on playing a hand in the timing of events—it’s not worth betting the farm that the cattle (or in our case, the couple we photograph) will instinctively know when they need to do what they need to do for optimal results.

The Takeaways: 

1. Establish and Insist Upon Trust:   Repeat after us: they’re doing this once (hopefully) and you do it dozens of times per year. You’re the expert on wedding timelines — you know what works, and you’ve seen couples make the same mistakes again and again.  Work with couples who are willing to learn from the pros and appreciate your advice. Be clear from the first inquiry that partnering with a couple on the timeline is an essential part of your service.  To emphasize this point, when we’re meeting with a new couple, we include a suggested wedding day timeline, based on their specific wedding day sunset time.  This customized touch not only shows that we’re paying close attention to the couple, it also shows that we know what we’re doing!
   
   
2. Saddle Up and Come Prepared:  Couples will be more willing to trust and hand over the reins if they can see what you mean. For us, it’s the Bride Guide — a 72-page booklet that shows potential clients that we’ve done the work, and literally written the book, on how this is done. Our guide sets a tone, answers questions and explains our approach, making the timeline conversation much easier when it does come up.
   
   
3. Communicate the Cost:  Help couples understand that they won’t get their wedding day back.  Full documentation by an experienced, responsible, skilled professional is the only way to ensure priceless images that will be cherished for generations. Sure, you could ask your Uncle Bob to snap some pictures, but will he be able to guarantee quality shots of those most important firsts?
   
   
4. Practice Practical Romance:  Tell your clients what your shot list includes (it’s what we do) or insist that your clients create one (give them an outline to make it easier).  Request a full list of vendors and communicate with the pros to be sure everyone is on the same page.  By making every effort to control the timeline, you’ll set yourself - and your couple - up for success.  And that sounds pretty romantic to us!

Looking Out For Our Clients & Communicating Along The Way,

Luke & Cat

Have you ever sat down to finalize a timeline for a wedding and realized that the schedule of the day only allowed portraits of the couple during the most unflattering light, or even worse, no light at all? Cue the panic!

In the early years of our business, one of the most common struggles we faced was that we desperately wanted those beautiful, glowy portraits that are taken in the last hour before sunset, but we had wedding days that didn’t allow that time. Therefore, our clients didn’t have those images in their gallery and we didn’t have them in our portfolio! 

What we have realized was that clients need their photographer’s help early on — before they even set their ceremony time ­— to make sure their day allows for the best portraits around.  Your clients want exactly what you want: gorgeous, light-filled shots of irreplaceable moments. They are ready to comply, but they need your help! 

That’s where this information comes in!

Sign up for our list and receive our new e-book, Training Your Clients for Golden Hour Portraits, as a free download and our gift to you!

This free resource is an excerpt from our 74 page Luke and Cat Bride Guide that we use to educate our clients, resulting in an incredible experience for both us and them. Pay close attention to the powerful, strategic verbiage throughout, and start sharing this information with your clients early on so that you can have the time that you need. Happy shooting!

Learning & Creating, (2 Secrets to Success for Any Photographer!)

Luke & Cat